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Saturday, May 30, 2026 · Supply & Allocation

Honda’s April Production Split Points to North American Supply

North America output rose while Japan-to-North-America exports fell sharply. For GTA shoppers, the buyer angle is allocation: volume Hondas and specialty imports are not moving the same way.

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Friday, May 29, 2026 · Product Strategy

Honda’s Next-Gen Hybrid Costs 30% Less to Build — First New Models Arrive in 2027

Honda’s Business Briefing revealed two hybrid prototypes launching within two years. A 30% cost reduction narrows the hybrid price premium — but today’s incentive window still exists right now.

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Friday, May 29, 2026 · Canadian Manufacturing

Honda + Toyota Form Canada’s First Auto Lobby. Every Alliston-Built Civic and CR-V Has an Advocate Now.

PMAC launches with Honda and Toyota as co-founders. Together they assembled more than 75% of all Canadian-made vehicles in 2025. Here’s why it matters for buyers of domestically-built Hondas.

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Thursday, May 28, 2026 · Inventory

Only 14 Honda Preludes Left in Canada — There’s No Wait-and-See Here

AutoTrader.ca shows 14 units nationwide. The Prelude shares Japan production capacity with the Civic Type R. There is no second inventory wave coming.

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Thursday, May 28, 2026 · Awards & Validation

Honda Passport Makes Car and Driver 10Best for the First Time. Honda Scores 4 Awards in 2026.

The 2026 redesign earns the Passport its first-ever Car and Driver 10Best recognition. Civic, Accord, CR-V, and Passport — all in one year. Here’s the buyer angle.

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Thursday, May 28, 2026 · Used Market

Used Honda Pilots and Odysseys Are Still Losing Value — Compact Cars Have Stopped

CBB weekly data: trucks and vans still falling 0.37%, full-size vans down 2.50%. Compact cars have stabilized. The two-speed market has direct trade-in implications for Honda owners.

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Wednesday, May 27, 2026 · Honda Brand

Honda’s “Relentless Spirit” Campaign: Hybrids Are Now the Performance Story

Honda tied its Civic, Accord, CR-V, and Prelude hybrids to racing heritage with a major multi-channel push. What it signals for Prelude wait lists and buyer demand this summer.

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Wednesday, May 27, 2026 · Competitor Watch

Tesla’s China-Made Model 3 Is Now $39,490 in Canada. The Honda Cross-Shop Got Real.

A tariff cut enabled Chinese-built Model 3 at the lowest price in Canadian history. Here’s the honest total-cost comparison against Civic Hybrid and Accord Hybrid.

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Wednesday, May 27, 2026 · Used Market

Canadian Used Wholesale Prices Are Decelerating — The Bottom May Already Be Here

CBB’s May data shows the rate of decline slowing. If you’re waiting for 2022–2023 Honda prices to fall further, the data says the window is narrowing.

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Tuesday, May 26, 2026 · Rates & Incentives

Honda Canada’s May Loyalty Dollars Expire in 6 Days — CR-V $750, HR-V $500

The May program closes June 1. June hasn’t been announced. HFS loyalty dollars require delivery by Sunday, not just a signed deal. Here’s what current Honda customers lose by waiting.

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Tuesday, May 26, 2026 · Honda Racing

Honda Wins the Closest Indy 500 in History by 0.0233 Seconds

Rosenqvist passes Malukas (Team Penske / Chevrolet) on the final lap. Honda’s 17th win. The same engineering culture that wins like this built the hybrid system in your CR-V.

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Tuesday, May 26, 2026 · Used Market

Canadian Wholesale Used Prices Still Sliding — Which Way Is Your Honda Trade-In Moving?

Compact cars stabilizing. Minivans still falling 1.29% a week. The segment you’re driving changes the trade-in timing math significantly — here’s how to read it.

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Monday, May 25, 2026 · Hybrid Market Share

65% of CR-V Sales in Canada Are Now Hybrid — What That Milestone Means for Buyers

Honda hybrids crossed two-thirds of Canadian CR-V sales in April. The default has flipped. The incentive math is shifting — including a narrowing window for well-supported gas CR-V deals.

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Monday, May 25, 2026 · New Platform Timing

Honda’s V6 Hybrid Is Coming for the Pilot and Odyssey — What GTA Families Need to Know Now

Honda confirmed a V6 hybrid for large SUVs and minivans: 30% better fuel economy, within 2 years. The wait-or-buy clock for Pilot and Odyssey shoppers now has a real reference point.

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Monday, May 25, 2026 · Market Data

Canadian Sales Fell 3.9% in April — Honda Fell Twice as Fast. What That Means for June Buyers.

Canada auto market –3.9% in April 2026. Honda –8.7%. A manufacturer tracking behind the market into mid-year is historically one of the better deal environments for buyers.

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Sunday, May 24, 2026 · Honda Canada Strategy

Honda’s New Insight EV Launches in Japan — Honda Canada Confirms It’s Not Coming Here

China-built EV, Japan-only. Honda Canada director: “not part of our plans.” What this deliberate decision tells you about the Canadian hybrid-only path through 2027.

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Sunday, May 24, 2026 · New Model Timing

Honda’s Next-Gen Hybrid Sedan Prototype Is Coming — Current Accord Deal Ends June 1

Honda confirmed a 90 kg lighter, 10% more efficient hybrid platform. Canadian model and timing: unknown. Current 2026 Accord Hybrid at 2.49% APR expires in 8 days.

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Sunday, May 24, 2026 · Rates & Incentives

Bank of Canada Holds at 2.25% — Honda’s 2.99% Rate Beats What a Cut Would Deliver

BoC holds. Next decision June 10. Honda’s 2.99% Civic Hybrid and 2.49% Accord Hybrid rates expire June 1 — nine days before the Bank even meets.

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Saturday, May 23, 2026 · Honda Product Strategy

Honda Just Showed What 15 New Hybrids Look Like — First One Lands in 2 Years

The Hybrid Sedan and Acura Hybrid SUV prototypes from the May 14 briefing: 30% cheaper to build, 10% better fuel economy, launching 2027.

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Saturday, May 23, 2026 · Supply Chain

Synthetic Motor Oil Is Getting Harder to Find in Canada — Here’s Why

Strait of Hormuz closure has cut Group III base oil. Toyota and Nissan are rationing. Canada faces price spikes through summer 2026.

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Saturday, May 23, 2026 · Used Market

Used Trucks Are Still Sliding While Compact Cars Just Found a Floor

Week-of-May-16 wholesale: trucks/SUVs –0.40%, compact cars +0.26%, auction sale rate at 36%. Timing matters differently by segment.

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Friday, May 22, 2026 · New Model Timing

Honda’s Hybrid Sedan Prototype Is Almost Certainly the Next Accord — What Shoppers Need to Know

Honda’s unnamed Hybrid Sedan Prototype from the May 14 briefing is the next Accord. Here’s the honest read for anyone shopping the current 2026 Accord while rates are still at 2.49%.

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Friday, May 22, 2026 · New Model

2027 Honda HR-V Is Now on Canadian Lots — Wireless CarPlay, Bigger Wheels, Still No Hybrid

The 2027 HR-V arrives with wireless CarPlay and bigger wheels — but still no hybrid option. Here’s what that gap means for buyers in the compact crossover market.

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Friday, May 22, 2026 · Used Market

Canadian Used Car Auction Clearance Drops to 36% — The Trade-In Window Is Closing

Canadian wholesale auction clearance fell to 36% the week of May 16. The retail price slide is coming — here’s what GTA used Honda buyers and sellers need to know.

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Thursday, May 21, 2026 · New Model Timing

The Next Honda Civic Loses 90 kg, Gains AWD and S+ Shift — Arrives Late 2026

Honda’s 12th-gen Civic will be 90 kg lighter, 30% more fuel-efficient, and get AWD and S+ Shift for the first time. If you’re shopping Civic now, here’s the timing gap to understand.

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Thursday, May 21, 2026 · Rates & Incentives

Honda’s May Incentive Stack Closes June 1 — 1.99% APR, $500 Bonus Cash, and What June Will Look Like

Honda Canada’s promotional offers expire June 1. Here’s what’s on the table and what June realistically brings for buyers who miss this window.

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Thursday, May 21, 2026 · Honda Racing

Alex Palou Leads the Indy 500 Field Sunday at 232 mph — In a Honda

Palou starts from pole at 232.248 mph in a Honda-powered car at the 110th Indianapolis 500. Here’s why this timing matters beyond race weekend.

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Wednesday, May 20, 2026 · New Model

The 2026 Prelude Has Landed in GTA — With Up to $11K Dealer Markup

MSRP is $49,990. Some Ontario dealers are listing at $61K+. Markup will compress by late summer — here’s how to navigate it if you want one now.

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Wednesday, May 20, 2026 · Honda Strategy

Honda’s $10B EV Write-Down Tells You Which Honda to Buy Next

Honda posted its first-ever annual loss. Fifteen new hybrid models by 2030. The mandate to move hybrid volume changes the Canadian incentive map.

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Wednesday, May 20, 2026 · New Model

2026 Honda Pilot Lands on Canadian Lots — $1,000 Lease Bonus Expires June 1

The three-row Pilot refresh is on lots at $55,550. The current lease bonus disappears May 31. Here’s the payment math before the June reset.

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Tuesday, May 19, 2026 · Acura

Acura RDX Production Is Pausing — The Hybrid Replacement Arrives in 2027

The gas-only RDX ends this year. The hybrid successor targets 2027. Existing inventory is now the window before the gap.

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Tuesday, May 19, 2026 · Canadian Market

Canadian Car Sales Expected to Fall 4.6% in 2026 — What It Means for Buyers

Softening market, average new-car prices dipping to $53,400, and Honda incentives expiring June 1. The buyer with good credit has real leverage right now.

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Tuesday, May 19, 2026 · Honda Racing

Alex Palou Qualifies on Pole at 232 mph — in a Honda

The reigning champion earned the front row for the 110th Indy 500. Here’s why the timing of this result matters beyond race weekend.

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Sunday, May 17, 2026 · Honda Strategy

Honda Just Showed What Comes After the CR-V and Accord. It Launches in 2027.

Two prototypes, a new platform, 30% lower build cost, 10% better efficiency. The car you buy today is the last on the current architecture.

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Sunday, May 17, 2026 · New Model

CR-V TrailSport Hybrid: $47,300, All-Terrain Tires, On Lots Now

Honda's first capable hybrid crossover for the trail crowd. Ontario allocations will be tight — ask about timing before assuming it's available.

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Sunday, May 17, 2026 · Used Market

Used Retail Prices Are Easing — Trucks and SUVs Falling Faster than Compact Cars

CR-V and Pilot trade-in equity is compressing. Used Civic values are near floor. The two groups should not be making the same decision right now.

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Friday, May 16, 2026 · Honda Canada

Honda Kills the Ontario EV Complex — Hybrid Bet Is Now the Only Bet

Indefinite suspension of the $15B EV project means the Alliston-built hybrid lineup is now Honda's actual Canadian strategy.

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Friday, May 16, 2026 · New Model

The 2026 Prelude Is $49,990 and Arriving This Month

One trim, Civic Type R suspension, two-motor hybrid powertrain. First GTA allocations will move with markup attached.

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Friday, May 16, 2026 · Used Market

Canadian Used Wholesale Prices Keep Falling — Trucks Hardest Hit

Wholesale leads retail by 4–6 weeks. Used CR-V and Pilot retail prices have more room to fall through June.

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Friday, May 16, 2026 · China EV Watch

Geely Sent 18 Chinese-Made EVs to Canada Through a British Backdoor

Lotus is the proof-of-concept. Zeekr is the play. The first sub-$45K Chinese EV in Canada is still 12+ months out.

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